The campaign involves 4 Brand Ambassadors whose images will be a key element to address the values of the European products. They come from different fields: there’s a Lifestyle Influencer (Tanya Gervasi), a Celebrity Chef (Carlo Cracco), and two Sport champions (Paola Fraschini and Matteo Eydallin) and all of them have in common one thing, they have distinguished themself for their merits, for their personal history. They embody the values of top quality, authenticity, high value, positive attitude, active and dynamic lifestyle.