Colourful, fun, joyful. Three adjectives to describe the sticker album created by the Italian Salumi Valorisation Institute (IVSI) and ASIAC – the association formed by the eight largest Greek fruit producer organisations, as part of the European Project ‘Let’s Eat – European Authentic Taste’ to promote Italian deli meats and Greek fruit.
The album is realised thanks to the collaboration with Gruppo Panini Editore: 24 pages that offer plenty of hints and information about the European project and some curiosities about cold cuts and fruit, as well as presenting original combinations of cold cuts and fruit designed for the Campaign. In the 32 figurines you can discover unique pairings, such as mortadella with cherries, raw ham with kiwi or peach with cooked ham.
But that’s not all! Portrayed in this exclusive Album in addition to the cold cuts and fruit, there are also the four Ambassadors chosen as testimonials of Let’s EAT for their philosophy of life, full of style and energy, and because they best personify one of the four key elements of the campaign: TRADITION – Carlo Cracco (chef and TV personality), NATURE – Matteo Eydallin (Ski Mountaineering World Champion), ENERGY – Paola Fraschini (World Champion in artistic roller skating), WELL-BEING – Tanya Gervasi (model and food blogger).
The Ambassadors appear immortalised in the album in their ‘work uniform’, that is, in the look that most distinguishes them and makes them recognisable to the general public: Cracco has a chef’s hat and jacket, Eydallin in a ski outfit; Fraschini with her skates and shiny competition clothes and Gervasi with her unfailing suitcase and camera. Between the pages of the album there is no lack of information about the European project and some curiosities about cold cuts and fruit. There is also the ‘advice’ of the Ambassadors, where each of them reveals their favourite combination of cold cuts and fruit.
Leafing through the pages and completing the album with all the figurines, we discover that Carlo Cracco prefers mortadella and cherries, Paola Fraschini cooked ham with peaches. Matteo Eydallin is crazy about prosciutto crudo with peaches while Tanya Gervasi loves the taste mix of salami and kiwi.