The “LET’S EAT – European Authentic Taste” project aims to improve the level of knowledge of the merits of the Union’s agri-food products and increase their competitiveness and consumption, within three chosen target countries: Italy, France and Belgium.

The campaign’s testimonial products perfectly embody and highlight the specificities of agricultural production methods of the EU agrifood products, and their combination further enhances the qualities and the unique character of European productions.

The project is promoted by , the Association of Imathia’s Agricultural Cooperatives from Greece, which is the coordinator of the Action, and  the Istituto Valorizzazione Salumi Italiani – IVSI, from Italy.

The campaign is aimed directly at the consumers, the media and HoReCa professionals, to promote a cultural change towards deli meats and increase the consumption of fruit and vegetables in the context of correct and balanced eating habits, a priority for the European Union.

The products are presented and promoted outside their classic consumer context: they will be mixed up together to produce a new, fresh and glamorous idea of a quality energy break with an Authentical European Taste.

The project has a three-year duration (2021-2024), and benefits from co-financing by the European Commission under Regulation (EU) 1144/2014 (Information and promotion actions regarding agricultural products on the interior market).